Designer, Founder, Partner, Entrepreneur.

Tampere - Lahti - Helsinki - London - Osaka - Turin - Frankfurt - Los Angeles - San Francisco - Helsinki. Lahti Institute of Design, Royal College of Art. I’ve been to places, worked on some of the most pioneering technology products of recent years. Passionate about design, process and excellence. This site is a collection of personal studies and projects done for clients.

CV

Experience

2018-present - Head of Design / Designer / Founder - ULTRA Design & Strategy LTD - helsinki, finland

Selected clients: Fiskars, Axopar, Vaisala, Framery, Skydio, Changan, Polestar, Geely, Toyota

Key projects

  • Ultra’s Helsinki studio operations, team lead and project management

  • Fiskars, future product development, concept & ID design, 2020-present

  • Framery One + future product offering, concept & ID design co-lead, 2019-present

  • Axopar, future product development, concept, ID & CMF design, 2019-present

  • Skydio, future product development, concept & ID design lead, 2019-present

  • Skydio X10 & X10D, concept & ID design lead, ID coordination, 2020-2023

  • Skydio 2, concept & ID design lead, 2017-2019

  • Skydio X2 & Enterprise Controller, concept & ID design lead, 2019-2019

  • Skydio Dock, concept & ID design lead, 2020-2022

  • Changan - vehicle design concepts, designer & project co-lead, 2021 & 2022

  • https://ultra.fi

2020-present - Head of Design / advisor - Sprint.ai - helsinki, finland

Design direction for UX, CX & Brand Identity

  • SprintAI is a human performance company for top athletes and coaches driven by industry leading, proprietary in-house developed AI engine

  • https://www.sprint.ai

2016-2018 - Designer / Founder - Starship ID (Joonas Vartola design) Ltd - helsinki, finland

Key projects

  • Skydio 2 - early concept design, concept lead, 2017-2018

  • Rolls-Royce Marine - Remote Operation Centre, concept & ID support, in collaboration with Northern Works Oy, 2016-2017

  • Rolls-Royce Marine - Remote Operation Centre pt2, concept & ID support, in collaboration with Northern Works Oy, 2017-2018

  • Automotive Exterior Concept Design for various companies such in collaboration with LDA Design & Carvd Oy, 2016-2018

  • Bridge of Weir - Interior Concept, concept & ID support,3D lead, in collaboration with CarDesignResearch Ltd, 2016-2017

  • Wärtsilä - Future Modular Bridge, concept & ID, in collaboration with Northern Works Oy, 2016-2017

  • Buster / Yamarin, DC88 concept design support, in collaboration with Northern Works Oy, 2016-2017

2016-2022 - Visiting Lecturer - Industrial & concept design - Metropolia University of Applied Sciences

Key projects

  • Coaching final year ID students and helping them find their professional path after graduation

  • Introduction to professional ID visual communication for 1st year students

2011-2016 - Senior exterior designer - Tesla - La/hawthorne, CA, USA

Tesla Exterior & Interior production and concept design.

  • Model S design for production

  • Model X exterior & interior theme development. Concept and production versions and details

  • Model 3 exterior & interior theme development, seat design and exterior details. 1:4 scale & 1:1 clay model development.

  • Next gen Tesla Roadster concept design

  • Model Y exterior design. Extensive pre-production development. 1:4 scale & 1:1 clay models

  • Pick-up truck early studies

  • other future vehicle and product development.

Instrumental designer in various key projects, design DNA development and concept creation. Leading several theme and detail programs.

  • SpaceX industrial design support: Dragon capsule exterior & interior design development, crew space suit ideation, Falcon 9 raceways

  • Supercharger charging station design development

  • Charger handle and port design

  • Hyperloop station and general ideation

2010-2011 - Designer / Founder - Joonas Vartola design Ltd - helsinki, finland

Key projects

  • Wärtsilä - Propulsion Controller design for future bridges, concept & ID design lead, 2010-2011

  • Wärtsilä - V16 Powerplant Engine, concept & ID, 2010

  • Acer - Pad & laptop concept design, collaboration with IDEM Oy, 2016-2017

2008-2010 - Designer - MAzda motor europe gmbh - oberursel, germany

Key projects

  • Mazda 6, interior theme co-lead, scale & 1:1 models, 2008-2010

  • Mazda 6, exterior theme development, scale models, 2008-2009

  • Mazda 3, exterior theme development, scale models, 2009-2010

  • Mazda CX-5, exterior theme development, scale models, 2009-2010

  • Mazda CX-5, interior theme development, scale models, 2009-2010

  • Mazda Shinari concept car, interior & exterior support, 2009-2010

  • Mazda interior family DNA, 2008-2010

2008 - Designer (stage) - Pininfarina S.p.a - cambiano, italy

Key projects

  • Ferrari LaFerrari early concept studies

2007 - Design intern - toyota/Daihatsu - Osaka, japan

2006 - Design intern - Nokia - Helsinki, finland

Education

2006-2008 - vehicle design MA, Royal college of art (london, UK)

2002-2006 - Industrial design ba, lahti institute of design (lahti, finland)

Services

  • Design Leadership, Creative Project Direction, Artistic Vision, Design Themes

  • Industrial Design, Furniture Design, Spatial Concepts, Concept Design, Product Design, Transportation Design, Automotive Design, Boat Design, Aerospace Design, UX & UI Concept Design, Visualizations, Presentations, Physical Mock-ups & Prototypes, Illustration, 2D & 3D Properties

  • Team Building, Design Advisory, Design Leadership, Creative AI Tools

  • University Courses, Keynote Presentations, Graduating Student Mentoring, Sparring